Hi
With over 8 years in tech product management & marketing, I’ve co-founded 2 startups and led Go-To-Market strategies for SaaS Base companies.
Skilled in Customer retention, Sales enabling, Project Management and cross-functional collaboration, I drive product growth and user adoption.
Education
Masters of Business
Administration, Marketing
Gujarat Technological
University
2011 – 2013
Bachelors of Business Administration
SEMCOM, Sardar Patel
University
2007 – 2010
Product Manager
- 1st Employee of an AI-powered competitive intelligence platform that helps writers optimize content for a people-first experience.
- Leading Support and help build UI to build a content intelligence platform from MVP(PLG) to a product with more than 2000 customers.
- Reduced churn from 70% to 38% with UX refinements, bridging feature gaps, pricing iterations, and optimizing customer onboarding experience.
- Build a Go-to-market strategy from the ground up. Built and executed content strategy using a team of contract writers and editors that increased signups by 300%.
- I work as Bridge between Customers and Developers to meet the ends
- I was part of core team for the product launch on Appsumo and Product Hunt that generated 1M in sales and 40K in MRR in under 30 days.
- Managed 13 high-impact product releases. Created customer-facing documentation and videos, pitch deck, competitive comparisons.
- Demonstrated the product to 500+ potential clients.
Skills
- Product management
- Product marketing
- Project management
- Sales enablement
- Content strategy
- SaaS & PLG
- Go-to-market
- Public speaking
- User experience (UX)
- Team building
- On - Page SEO Optimization
- Customer retention
- Product Development
- Website Creation
Co-Founder/Director [Marketing]
2018 - Present | Guilty Desserts Pvt Ltd.
[Brand: Nukkad Pe, ZOI By Nukkad Pe
Dine In Garden Restaurant]
- Brand Strategy & Positioning – Developed and maintained a strong, consistent brand identity tailored to the target audience.
- Digital Marketing & Social Media – Oversee online presence, including social media, SEO, paid ads, and website optimization.
- PR, Media & Influencers – Manage public relations, influencer collaborations, and brand reputation.
- Menu & Promotions – Plan paid campaigns for new menu launches, seasonal offers, and special events.
- Budget & ROI Tracking – Allocate budgets, measure campaign success, and optimize strategies based on data insights.
Tools Expertise
- Hubspot
- Stripe
- Intercom
- Freshsales
- Canva
- Jira
- WordPress
- Trello
Co-Founder and Director of Marketing
VClassrooming.com | 2011 - 2018 (Acquired)
- Co-founded VClassrooming.com, a SaaS platform for K12 institutions that addresses learning gaps among Teachers and Students
- Managed a team of 5 developers and designed the complete product UX in an agile environment.
- Hands-on experience in helping developers create front-end pages which matches and enhance the user’s experience.
- Led 100s of product demos and training with faculty and students Gathered feedback to shape the product roadmap.
Previous Attempts
Voniz.com (2009 – 2010)
social media platform for
students.
Contact Details:
Email ID: sapanshah8289@gmail.com
Phone No. +91 9998335192